During the winter of 2019 in my advanced advertising class, the goal of our project was to create a campaign targeted to a group of people who are the minority to that product. My group and I decided to target men in makeup and encourage them to wear makeup if they want to. We wrote the create brief, designed all of the artwork and plans, and photographed our real male friends wearing makeup for this project. Our professor gave us an A on this project that we spent most of the term working on. I loved working with a new group of people and collaborating our ideas on what we thought would work best with this project! The campaign can be seen when clicked on the button below.